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Postgrad Diploma in Advertising and Digital Communications (IAPI in association with DIT)

Evening classes – 1 year (Part time)
(For both Creative and Executive students)

Description
This exciting new programme developed by IAPI and their partner in education, DIT, will focus on the challenges of Marketing Communications and Advertising in a digital world and us due to start in Jan 2011. For further details and programme content please contact: Aisling Conlon

Entry Requirements
Minimum second class honours degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed. Students must apply for a place in their preferred stream either creative or executive during the application process.

How to Apply/Enrol
An application form can be downloaded below and will be accepted from June 2010, please send to Aisling Conlon, IAPI, 8 Upper Fitzwilliam Street, Dublin 2.
Please note there is a €20 admin fee which must be submitted along with your application.
Each application should contain all relevant material as requested, in order to be processed.
Closing date for applications is October 29th 2010.

Late applications may be considered should vacancies still remain. Normally students are offered a place on one stream and may not transfer from one stream to the other after the initial offers of places.

Download an application form at the bottom of the page.

Award
Successful students are awarded a Postgraduate Diploma in Advertising and Digital Communications.

Course Outline

Please download a copy of the brochure at the bottom of the page.

Cost
The fee for the full year is €3,600 plus a €20 euro application fee which is non-refundable.
There is a 20% discount to all IAPI member agencies
Please note course fees must be paid before the course starts in order to secure your place.

Career Opportunities
This programme leads to a professional qualification for persons working or desiring to work in advertising. For further information about career opportunities contact:
Aisling Conlon
IAPI
8 Upper Fitzwilliam Street
Dublin 2
www.iapi.ie
aisling@iapi.com


Msc in Advertising – Full Time (1 Year)

Full Time - DT347
Course Co-Ordinator:
Rosie Hand,School of Marketing
Faculty of Business
DIT Aungier Street, Dublin 2
T: 01 402 7127
E: rosie.hand@dit.ie

Duration:
Full Time - 1 Year

Closing Date:
Accepting applications for September 10

Course Start Date:
September 2010

Introduction
This course focuses on the acquisition of knowledge and the development
of skills in the field of advertising. Students are exposed to a range
of relevant marketing communications topics. The degree is designed to
equip students for a career in advertising in general, and in
advertising agencies in particular.

Course Content
The first semester introduces participants to the principles of
advertising, marketing, consumer behaviour, marketing communications,
advertising research, advertising media and creative and production
techniques.

In the second semester students specialise in either the creative or
executive aspects of advertising depending on their chosen stream.
Places on each stream are allocated during the initial selection
process. The creative stream focuses on copy writing, art direction, TV
and radio production, and design and layout. The executive stream
focuses on issues in advertising and marketing, client service and
media planning. At the end of semester two all students work on an
advertising campaign using a real brief supplied by a client, which
they develop and execute in teams, or 'advertising agencies', that
'pitch for the account'; at the end of the course.

Research methods are also introduced to all students in advance of
their independent research.

Semester three involves independent learning in the completion of a
research dissertation, under the guidance of a supervisor.

Location
School of Marketing, Faculty of Business, DIT Aungier Street, Dublin 2

Timetable / Hours
While the timetable for2010 -2011 is obviously yet to be finalised
there are normally circa 20 to 25 contact hours per week in Semester 1.
In Semester 2 there are normally circa 15 hours per week. Given the
intensive nature of a one-year taught Masters' programme, and the fact
that subjects are new, students are advised to keep a clear working
week, and to minimize other commitments in order to participate in the
course.

Entry Requirements
Minimum second class honours degree (2.2 or higher) in any discipline
or equivalent third level qualification. Short listed candidates may be
interviewed between mid-May and early June of the year of intake.
Students must apply for a place in their preferred stream either
creative or executive during the application process.

Award
Graduates are eligible for the award of M.Sc. in Advertising of the
Dublin Institute of Technology


IAPI Accredited Degree Courses

BA Hons in Advertising and Marketing Communications – Full Time (4 years)

ITT Dublin - Contact Adrian Payne or Trish Medcalf
Click here for more details.

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