24th February 2010

Advertising and Digital Communications Postgraduate Course
The first year intake of students has started the Postgraduate Programme and IAPI would like to wish them the best of luck with the programme. For more information on the postgraduate programme please see the IAPI website.

Call4Istanbul – an interactive advertising competition
The Foundation of Advertising, Turkey, has announced a special interactive
Advertising competition, Call4Istanbul, this will be held with the support of
Istanbul 2010 European Capital of Culture Agency and the Turkish Association of
Advertising Agencies.
The Competition will be organized in close co-operation with EACA (European
Association of Communications Agencies), IAB Europe (Internet Advertising
Bureau) and IAB Turkey. EACA and IAB Europe will provide institutional support for
the promotion of Call4Istanbul.
Participants will be required to create an interactive advertising campaign in
response to the brief:”What inspires you about Istanbul?”

•  All entries should be submitted between 1 March - 30 April 2010.
• A dedicated website www.call4istanbul.com will be activated as of
• mid-February 2010.
• The jury will comprise representatives from EACA’s and IAB Europe’s member
• countries together with Turkish digital communications professionals and
• academians.
• 5 finalist teams will be elected in a two-phase evaluation process.
• The Awards ceremony will be held in Istanbul on 30th June 2010.

Finalists will be invited to Istanbul for the final phase on 28 June 2010. Travel and accomodation expenses will be covered by the Foundation and a special
programme will be run to get them to be acquainted with the cultural, artistic and
entertainment riches of Istanbul.
The winning team members will be awarded tickets to a U2 Istanbul concert and
have the right to choose either a luxury vacation of 5 days in Istanbul, or € 16.500
equivalent of the vacation pack.
For more information please contact Ludmilla Buyum / ludmilla@rv.org.tr

IAPI TAM Committee
The IAPI TAM Ireland users met on Friday 17th Feb to discuss the proposed changes in Sept 2010 to the measuring of Time Shifted Viewing.
The decision of the group was that there is no need at present for a single 'gold standard' currency but rather that it is up to each individual agency to agree with their clients what data and how they wish this data to be presented. A document with background information is available from IAPI.


ABC Island of Ireland Report
The latest ABC Island of Ireland Report has just been issued. The report is now available to download in both Adobe PDF and Excel formats. 
In addition customized reports can now be run via the ‘Browse Data’ function on our website: www.abc.org.uk
If these are not sowing as active links please copy and paste these urls into your internet browser:
http://abc.fileburst.com/report/Island of Ireland Report 2009-12.pdf
http://abc.fileburst.com/report/Island of Ireland Report 2009-12.xls

CCCI
IAPI and the AAI have produced a document which would give all members a clear overview of CCCI's rationale and how it works. It is particularly useful for new people coming into contact with the CCCI process and its role in dealing with Regulation, Codes of Practice, etc.We hope that you will find this document useful and ask you, within your respective organisations to pass it to your staff/colleagues who deal with alcohol advertising and marketing communications, and have a need to understand why there is a CCCI and how it works.
As we have said, CCCI is there to help you to manage your way through this sensitive subject, so if there are ways in which you see we can improve our delivery of that service, please tell us. The systems that we operate are open to change that enhance it.
The document is available for download from http://www.iapi.com/index.php?s=associations&id=406

ASAI Complaints
The ASAI complaints committee received 21 complaints, at a recent meeting 12 were upheld and 9 were not upheld.
Please remember that there is a Copy Advice Service, which provides confidential advice on proposed advertisement or promotion and may be obtained from the ASAI Secretariat free of charge. Such advice is not binding but does help to avoid wasted expenditure on an advertisement or campaign that might otherwise have to be amended or withdrawn.
There may also be occasions when a media owner is concerned that a proposed marketing communication which is not subject to the Code may cause offence. The Secretariat will on request give informal advice in such case.

Online resource for advertising compliance advice across Europe launched
Getting advice on whether an ad is compliant with the local advertising code has now become much easier with the launch of the European Copy Advice / Pre-Clearance Facility, which has been developed by Clearcast UK in cooperation with the European Advertising Standards Alliance (EASA).
Once registered on the online one-stop shop, advertisers and agencies can submit requests for copy advice to one or more advertising self-regulatory organisations of the 15 European countries taking part in the project for one or more media. All requests are treated in complete confidentiality and are on a non-binding basis. The facility can also be used to submit pre-clearance requests; either the site directly submits your request to the organisation responsible for pre-clearance, or it will direct you to the relevant on-line resource. Any special requirements or fees that apply are flagged, as some countries require payment for this service.
The European Copy Advice / Pre-Clearance Facility are now available on www.ad-advice.org. Also, most advertising self-regulatory bodies in Europe as well as EASA have direct links to the facility to ensure easy redirection.
“This is meant to make life easier for everyone in the ad industry working across Europe”, explained Kristoffer Hammer, Head of Policy and Customer Operations at Clearcast UK. “There has clearly been a need for bringing European advice together judging on the frequent enquiries about where to obtain clearance in other European countries that we receive at Clearcast.”
“On a European level we often get requests for a resource that easily allows agencies or advertisers to check whether an ad complies with the code of several European countries – we are proud to say that this now exists”, added Oliver Gray, Director General of the European Advertising Standards Alliance.

TABS table quiz
Will take place on March 25th in Kobra on Leeson Street at 7pm. €100 for a table of 4 and tables can be booked by contacting Aisling Conlon, IAPI 01 676 5991 or see advert for more details. The Advertising Benevolent Society of Ireland or TABS as it is commonly known in Adland was founded in 1953 by people in Advertising - for people in Advertising. TABS is here to lend a hand whenever someone in Advertising suffers from the consequences of ill-fortune or ill-health. It is completely confidential and discreet. TABS are here to help, to make sure no one has to face a problem on their own. TABS is a voluntary organisation, run by advertising people and their
confidential helpline is 01 2804 121,

The Buckingham Report in the UK
Just before Christmas, this report, compiled by an expert committee under the chairmanship of Professor David Buckingham and commissioned by the UK Government, looked at a wide range of aspects and issues in society that are said to in some way impact on children and young people.
The report noted the lack of very clear and soundly based studies on the subject, even though these were then being used to develop public policy.
In looking at advertising and children and what should be age limits for children to be exposed to advertising, the report said “It is not clear why the age of 12 has been chosen here – rather than, for example, 4 or 8 or 16. The evidence suggests that there is no ‘magic age’ at which children become somehow immune to the effects of advertising, or at least sufficiently capable of evaluating it. …. It would be practically very difficult to distinguish between advertising that is aimed at children and advertising to which they are likely to be exposed……Advertising per se is only a small part of the wide range of promotional and marketing activities that are targeted at children. Banning advertising would be likely to result in a further increase in spending on these other activities”

Irish Cancer Society Wins Free Advertising
The Cancer Society is to receive €80,000 worth of free advertising and editorial support in the Metro Herald after being chosen by the paper’s readers as their preferred Charity of the Year 2010. The Society said that the award by the paper will allow them “to communicate the positive impact that good dietary habits and other cancer prevention and cancer risk reducing measures… can have on your enjoyment of life now, in addition to the undisputed long-term benefits”.

TNS
As of January 1st 2010 TNS will now be known as Kantar, all other details remain unchanged.