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ADFX HOME > COMMITTEE 2006 |
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| ADFX - THE CONCEPT |
The ADFX Awards
was launched by The Institute of Advertising Practitioners
in Ireland (IAPI) in 1996, to acknowledge and reward the
significant contribution its memberâs advertising campaigns
make to business success in Ireland. ADFX was developed
by IAPI to be its flagship industry award brand. A win is
based on an evaluation of advertising impact and subsequent
value to the client, far beyond the aesthetic or creative,
to acknowledge the complete advertising effort. As such
it is considered by industry to be the ultimate Irish advertising
accolade.
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| THE COMMITTEE |
The Awards, held
every two years, are run by Industry Committee, currently
chaired by Jeremy Crisp of DDFH&B and managed by Aisling Conlon and Steve Shanahan of IAPI.
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Jeremy Crisp, DDFH&B
ADFX Chairman |
Kay McCarthy
McCann Erickson |
Mark Nolan
Young Euro RSCG |
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Steve Shanahan
IAPI |
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| THE ADFX TROPHY |
Ireland's ancient standing stones speak to us of a culture several millennia old. These huge shards of granite were often inscribed with a pattern of cuts and grooves known as 'Ogham', thought to be an early Celtic alphabet.
This earliest form of written communication survives as part of our heritage, and fittingly inspired the design of IAPI's award for advertising effectiveness. The trophies were cast in hot metal by sculptor Ronan Halpin and are patinated to represent the bronze, silver, gold and Grand Prix awards. |
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