Writers Mentoring Programme
To further facilitate entrants, ADFX will offer a mentor programme to all agencies submitting entries. The Mentors will offer guidance and advise on how to best relate your campaign case history and maximise the lessons of the writing workshop.

The mentor initiative gives an entrant access to a former ADFX judge and allows them, at an early stage in the compilation process, to check their submission for structure, layout, clarity and depth of proof. Once you have completed your first draft you then submit it to your mentor, with a one page summary document containing:

• A 100 word abstract
• List of campaign objectives
• Notes on strategy
• Key proofs underpinning the objectives

The mentor will then get back to you and discuss the direction you are taking and offer an objective opinion on what you have to do to get it to prize winning standard. The mentor will not write your submission for you but will ensure that you are on the right tracj and that you tell your story in the most compelling way it can be told.

Mentoring will take place during July. Further details on the mentoring system will be available shortly.

Please see list below of mentors and their allocated agenices :