The following 'terms and conditions' apply to all entrants.

1. Entries are accepted from three sources:
   a) IAPI member agencies (including media independents)
   b) Advertisers - for campaigns created by IAPI member agencies
   c) Non IAPI member agencies* (see note at end of rules section)
   
   
2. A campaign can only be entered once. However IAPI will also accept category 1&2 entries in category 4 provided they incorporate strategies for at least two distinct territories, one of which may be Ireland/Northern Ireland. All entries to categories 1-3 must be for the Irish (including Northern Ireland) market only.
   
   
3. There is no limit to the number of entries that can be submitted by a single agency or company. A separate entry fee must be paid for every entry.
   
   
4. Entries may be submitted by a team or an individual. The principal author(s) must be nominated for each entry. This person alone will be eligible for the Best Strategic Planning Award. For agency entries, the name of the client contact with main responsibility for the advertising must be included, with a signature of approval (all individuals' names will be credited).
   
   
5. Each entry must be accompanied by a separate official Entry Form. It must include written permission of the agency's chief executive and the relevant client, as well as the senior client executive responsible for the specific product or service.
   
   
6. Entries must be original, though parts of the material included may have been previously published.
   
   
7. The campaign described must have first appeared between January 1st 2004 and June 30th 2006, although it may have commenced earlier (except for New Brand Launches).
   
   
8. No award or special prize will be made in a category if, in the opinion of the judges, the standard of entries is not sufficiently high.
   
   
9. The judges' decision is final, and no correspondence will be entered into, however feedback reports will be issued to all entrants for each submission.
   
   
10. It is a condition of entry that the submitted paper, and the advertising to which the paper relates, can be used in whole or in part by IAPI for publication in the collected winning case history book and publication on the ADFX website. All copyright issues must be cleared in advance by the entrant.
    
    NB: Market sensitive information/graphs/statistics etc that are essential to the proofs of effectiveness in the case history, should be included in your submission. The jury, who will be the only people with access to this data will treat this material as confidential.  This key data may also be omitted from the final published paper if the agency requests it. 
    
    
11. Without prejudice to the generality of Clause 10 above, IAPI will have the right to publish the papers, and will publish the winning papers in a book. IAPI will not publish market sensitive information if requested not to do so.
    
    
12. The jury may request a winner to modify some aspects of their presentation prior to publication to aid clarity.
    
    
13. The presentation of awards will take place on November 3rd in the Dining Hall, Trinity College Dublin.
    
    Non-IAPI Member Agency ruling
    
    The IAPI has changed its ruling on non-member agency eligibility to the ADFX Awards. This ruling takes effect immediately and non-member agencies can enter the awards on the following conditions:
    
    1. Non-members may only enter the competition once and are not allowed to enter in subsequent years unless they are an IAPI member. There is no limit on the number of papers an agency may enter.
    
    2. Non-member agencies will have to pay a non- member rate to enter