BASE

(Breakdown of Advertising Share & Expenditure)

The latest BASE report from IAPI covering advertising expenditure in the Republic of Ireland is for the period Jan- Dec 2006 is out now.

Some 2006 BASE Results

Media Breakdown 2006

Top 20 Advertisers

Top 10 Categories

Top 20 Brands

Top 20 Motor Companies

Top 20 Retail Outlets

Top Alcohol Ads

Top Food Advertisers

Top Goverment Advertisers

Top Health Advertisers

Top Non Alcoholic Beverage

Non Alcohol x Media

Goverment x Media Type

Food x Media

 

 

 

 



 

 

 

 

 

 

 

 

Archived Reports Online

base Full Year Report 2003

base Quarter 3 Report 2003