The IAPI Advertising Effectiveness Awards (formerly known as the AdFx awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets. The Advertising Effectiveness Awards are based on proven return on investment and promote the role of advertising as an effective and efficient use in the marketing process. The awards are now highly prized in the industry as the ultimate acknowledgement of an agency’s contribution to its client’s commercial success.

To view the archived winning entries or for more details please log on to www.iapiadvertisingeffectiveness.ie