Central Copy Clearance Ireland Ltd was established in February 2003 as an independent organisation to provide a pre-vetting service for all advertising of alcoholic drinks in Ireland. CCCI ensures that no media outlet in Ireland, whether print, broadcast, outdoor, cinema or the internet, will accept any advertising for any alcoholic drinks brand unless it carries a copy clearance number from CCCI.

The day-to-day running of the organisation is the joint responsibility of the Institute of Advertising Practitioners in Ireland (IAPI) - which represents the advertising agencies - and the Association of Advertisers in Ireland (AAI) - which represents major advertisers.

CCCI is funded by members of the Drinks Industry Group of Ireland (DIGI) - which represents brewers, distillers, distributors and retailers of alcoholic products. The member companies of DIGI, however, have no role in the running of CCCI, nor do they have any influence or involvement on its decisions.
Advertisements are reviewed against the backdrop of:
(a) Code of Advertising Standards Authority for Ireland 2007
(b) MEAS September 2005
(c) Code for Sponsorships by Alcohol Drinks Companies
(d) The BCI General Advertising Code

Related Downloads

• CCCI Waiver form
• Submission form
• CCCI Annual Report 2008