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Javelin Group

JAVELIN GROUP The Warehouse
10 Coke Lane
Smithfield
Dublin 7

Telephone: 01 858 7900
Fax: 01 872 3347
E-mail: info@javelin.ie
Website: www.javelin.ie

Established: 1986

Affiliation: Young & Rubicam, IAPI

Agency Type: Full Service Advertising & Marketing

Specialised Services:
Javelin Direct: Direct Marketing & Promotions
Javelin Digital: Full Service Digital Communications Consultancy

Annual Billings: €16m

Key Contacts:

Chairman: Paul Myers
Managing Director: Joe Dobbin
Creative Director: Conor Kennedy
Media Director: Ruth Payne
Client Service Director: Ken Ivory

Between them the directors of the agency have a wealth if experience in all key areas with a particular focus on creativity and planning. This includes backgrounds in leading agencies overseas (USA, UK and Australia) and individuals being experienced in more than one agency discipline.

Client List:

  • Accenture
  • AIB Credit Cards
  • Anglo Irish Bank
  • An Post
  • Ashford Stud
  • Barretstown Gang Camp
  • Bond Personnel
  • Bord na gCon
  • Clear Chanel
  • Clearblue
  • Coolmore Stud
  • CRH
  • Enterprise Ireland
  • FETAC
  • Gleeson Group (Finches)
  • Independent News Network
  • Irish Bankers Federation
  • Irish Estate Management
  • Larkins of Dublin
  • Merisant
  • Microsoft
  • National Gallery of Ireland
  • National Library
  • O2 Communications
  • Phonographic Performance Ireland
  • Shaws
  • Sigma Wireless Communications
  • Sopexa
  • Toyota Europe
  • Toyota Ireland
  • Vision Consulting
  • Windmill Lane Pictures
  • Xerox Europe
  • Xerox Ireland

Javelin/Young & Rubicam is widely experienced in all significant market sectors. In conjunction with our associate company, Javelin Direct, we produce fully-integrated advertising and direct marketing campaigns for many clients, both large and small.

Agency History
The agency was founded in Dublin on May 1st, 1986 under the name Javelin Advertising and Marketing Ltd.

Eighteen months later, in November 1987, Javelin was the first Irish agency to establish a stand-alone, full service direct marketing agency: Javelin Direct Ltd. (Director: Kyla O’Kelly).

The two companies function separately (but used shared resources where appropriate) and each has its own client base.

In 1990, following an approach by them, we forged an affiliation with the U.S. based Young & Rubicam Inc. and incorporated their name in ours.

Young & Rubicam was established in New York in the 1920’s,and it is now Europe’s largest, and one of the world’s largest agency groupings. It also embraces several leading companies in related disciplines such as direct marketing, public relations and corporate design. Young & Rubicam is the latest global agency to go public (May 1998, New York).

Some particular benefits of this affiliation to ourselves and our clients, are access to: advertising services in every country; international trends in specific market sectors; proprietary Young & Rubicam research into consumer behaviour and brand health; staff training at international in-company seminars.

Mission
Our mission is to build lasting client relationships by demonstrating value for money through sheers advertising effectiveness. This can only be determined by sales figures, shifts in attitudes, altered perceptions or whatever relevant, objective measure happens to be. ( We can point to case studies in which results, both in sales and brand-building, have been measured and the contribution of the advertising clearly identified).

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